Socialize

FacebookYoutube

Kai Kamara ,2 Football Stars with Elba launch Africa United  against Ebola

December 4, 2014. Internationally renowned footballers including YayaTouré, Carlton Cole, and Kei Kamara along with actor Idris Elba  launched “Africa United,” a global campaign which leverages athletes, entertainers, corporates, government, media and sports organizations to distribute critical health messages to Ebola affected regions in West Africa.

kei

Africa United’s mission is to help stop the spread of Ebola in West Africa and ensure access to healthcare by driving adherence to positive health messages, eliminating rumors and misconceptions, and instilling confidence in and acknowledging the vital role of community health workers battling Ebola in West Africa.

Solidarity with and support for these healthcare workers will be generated through support messages including the  ‘We’ve Got Your Back’ TV spot featuring football stars.

Educational information will be delivered on local and national radio and TV, billboards and by SMS to audiences in Liberia, Guinea, Sierra Leone and neighboring countries.

The campaign was launched on Wednesday, December 3, 2014 with the premiere of the “I’m No Hero PSA” at the Official Draw of the Africa Cup of Nations in Malabo, Equatorial Guinea.

Kei Kamara, Footballer with Columbus Crew of Major League Soccer, explained why he joined this campaign by saying, “It’s impossible to sit by and watch the destruction Ebola is causing to Sierra Leone and other West African countries. It is devastating to see the fear and stigmatization of survivors in West Africa and even in the West. I joined Africa United to educate people about Ebola. I wanted to show the heroic health workers that they’re not alone. People think football stars are heroes, but I’m no hero: healthcare workers on the front lines of fighting Ebola in West Africa are the real heroes.”

Posted by on 2:03 pm. Filed under Breaking News, COMMENTARIES, NEWS, OTHER NEWS, Plein Tok. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

You must be logged in to post a comment Login