Like Yayah Toure, Like Airtel. He is 4th Time Winner of African player of The Year

Born on May 13, 1983, in Bouaké, Ivory Coast, Yaya Touré began his European soccer career in Belgium in 2001. After rising to prominence in the Greek and French leagues, the midfielder helped FC Barcelona win six titles in 2009. Touré then became teammates with his older brother in Manchester City and emerged as a fan favorite for helping the English club end its lengthy championship drought. Gnégnéri Yaya Touré was born on May 13, 1983, in Bouaké, Ivory Coast, and spent much of his childhood in the city of Abidjan. Although he grew up with little money and didn’t own his first pair of football shoes until age 10, Touré displayed obvious athletic talents in street games with siblings and friends. Following the footsteps of his older brother, Kolo, Touré became a prominent player for the youth team of the Abidjan-based ASEC Mimosas.


His stages of growth and achievements are similar to a Mobile Company that commenced growth from a humble beginning to become a household name in the World. The Mobile Company that matches its growth and achievements to the Manchester City Football player is Airtel. At the time of its birth not even an employee of the Company had imagine that this Mobile Company called Airtell would grow huge and immense, in the same vein, after the birth of Yayah Turay no sorcerer had predicated his future. It was nature and nurture that streamlined these two figures to become renowned and recognized in the Globe. There activities have contributed to make them what they are in this contemporary market competitive world, addressing issues relating to humanity and meeting the social demands of the Citizenry of the Globe

Yaya Toure was named African player of the year for a record-equaling fourth time on Thursday, matching the feat of the former Cameroon striker Samuel Eto’ .The Ivory Coast born and Manchester City midfielder also became the first player to win the award four times in a row. The announcement came at a ceremony in Lagos. Similarly Airtel has won so many laurels in the Communication industry, putting the Company in an enviable position that is worth emulating

Airtel is a name that connects with millions of people in the world. Currently, this telecom giant is amongst the most trusted Telecommunication brands in the world. The company’s modest journey from a regional operator limited to the city of Delhi to second largest mobile operator in the Asia Pacific region is nothing short of inspiring.

From the humble beginnings in the Indian Telecom industry in 1986; Airtel had its roots in Bharti Telecom Limited. Founded in 1986 by Sunil Bharti Mittal, the company was the first in India to offer push button telephones and then went on to launch various telecom technologies to the Indian market and had innovation at its heart.

Going on to acquire license to build a cellular network in Delhi, Bharti Telecom Limited laid the ground work for the mobile operations of the company in the year 1992. It began operations in Delhi in the year 1995 as Bharti Tele-Ventures. The service was extended to various other states by various acquisitions and partnerships.

The Company had gone through some amazing strategic planning, with goal always larger than life. Sunil Bharti Mittal rebranded all of his Mobile Telecom Ventures under a single brand named Airtel in 2003. The Company has grown to be India’s largest mobile operator, with consistent hard work and everyday innovation.

Interestingly, Airtel had always adopted various cutting edge strategies to be one step ahead of the market competition, and from acquiring regional operators in its early years rebranding entire operations under one umbrella to outsourcing activities to various corporations, with standards as its focus in the industry.

Airtel built a smart “Minutes Factory” model aiming at low cost and high volume output. By outsourcing daily operations and retaining core functions like finance, sales, marketing and management, the brand built sustainable business model that worked wonders over a period of time for the company.

In 2004, Airtel went ballistic with glitzy ideas. The collaboration with world famous music composer A R Rahman who composed the theme song which was an instant hit among subscribers. The tune went on to make a unique place in Airtel’s history. To add more ingredients to its taste for customers, the company rebranded itself in 2010 with a new logo and a new theme song to establish Global identity.

The Company has insatiable desires for growth, product packages, styles and innovations. In this contemporary competitive market situation the Company has offered various products such as 2G, 3G and 4G wireless services, High Speed Internet, Fixed Line, whatsapp facility DTH services and more. In a span of 19 years, it has gone to places from offering mobile telephony services in one city in India to expanding its operations to over 20 countries. Being the 3rd largest mobile operator in the world with a subscriber base of over 250 million, the story of Airtel’s success will forever motivate those who dare to dream it. Similarly, the success story of Yayah Touray is not only enviable, but a path to be followed

He won the English Premier League and League Cup last year and was named in the League Team of the year. Although he had a disappointing World Cup in Brazil, with Ivory Coast knocked out in the Group Stage, Toure’s performance at Manchester City was outstanding. He became just the second midfielder after Frank Lampard to score 20 goals in a season on his way to his second Premier League title. In late 2014, he also helped secure Ivory Coast a place at the African Cup of Nations finals in Equatorial Guinea.

Manchester City has said that “Everyone at the Club would like to congratulate Yaya on his fantastic achievement.”

The African Award is decided by a vote of the coaches or Technical Directors of the Continent’s National Teams. Gabon striker Pierre-Emerick Aubameyang and Nigeria goalkeeper Vincent Enyeama were the other finalists, with Aubameyang hoping to be the first Gabonese to win and Enyeama the first keeper. Algeria won team of the year after it has established itself as Africa’s top-ranked team, reaching the second round of the World Cup for the first time, and qualified impressively for the African Cup. Algeria was competing against Libya and Nigeria. Algeria’s 24-year-old midfielder Yacine Brahimi was named the most promising talent. Kheireddine Madoui was coach of the year after leading Algeria’s ES Setif to victory in the African Champions League. Setif won club of the year and Yayah Toure, the new face of Airtel. Airtel has unveiled Yayah Toure as their brand Ambassador for their new inspirational programme, “Live Your Dream”.

Both Airtel and Yayah Toure can be described as proud products of a humble beginning. The unveiling ceremony was held at the Radisson Blu hotel on Monday with several distinguished personalities in attendance, such as the First Lady, Mrs. Sia Nyama Koroma, Attorney General and Minister of Justice, Lawyer Frank Kargbo and many other distinguished Government and Non-government officials including Media Practitioners. The Company has also unveiled the Sierra Leone “Live Your Dream” Ambassadors, in the persons of Emerson Bockarie and Zainab Sheriff. The unveiling ceremony was climaxed by several musicians in different performances, such as K-Man, Willie J, Lourish including Emerson himself and other musicians. “The Live Your Dream” inspiration is to support well meaning and determined individuals to achieve their goals by living their dreams.

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