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Why Sierra Leone Soccer Is No Longer Thrilling and Why the Stadiums Are Getting Empty

BY: PUBLISHER AND CHIEF EXECUTIVE OFFICER- KABS KANU

When one compares the photos of the spectators NOW on the towering terraces at the National Stadium in Freetown with what used to obtain, one notices the unmistakable fact that the passion for soccer is gone in Sierra Leone. People have lost interest in football, where once the pavilions used to be jam-packed with excited crowds. Today one can count the spectators on the various stands. Nobody wants to watch football matches anymore.

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One of the reasons is that the publicity of games is very poor. The declining quality of journalism is affecting sports too. Journalists no longer arouse the passion of the soccer fans as it used to be. Sports- writing in Sierra Leone is becoming a dying art. The reason is that nobody trains to be a well-rounded journalist anymore. Most of our new breed of journalists cannot write sports. Where the old breed can cover all aspects of sports–Cricket, soccer, athletics, basketball, volleyball etc.The journalist of today is not even familiar with the language of the game. It is not acquired by magic. WE LEARNED HOW TO WRITE EVERY ASPECT OF SPORTS BY DOING–YES, LEARNING BY DOING, NOT TEXTBOOK KNOWLEDGE. .

The way people become journalists today is all to blame. Gone are the days when you started the profession taking orders from a scruffy cigarette-smoking or boozy veteran Editor-In-Chief, who is a master of his art, who sent you out on different beats to cover stories and learn the trade. And gone are the days when you tutored yourself by voracious reading and practice. In the decades gone by, journalists started as cub reporters and worked their way through the ranks.

Journalism has to be learned and most often one does not learn everything in the classroom. People graduate today from FBC or an American and British Universities with high-sounding degrees in Journalism, but how many can deliver? Even within the Ernest Koroma Government, there are many self-styled media specialists with all kinds of flowery titles but how many of them are really performing and helping to rebrand the government and country? When the Government was savagely attacked by the press or social media, how many of these people really go into action to defend the government and President Ernest Koroma with well-reasoned articles that correct lies, distortion and concoction about the APC administration?  Sylvia Blyden’s criticisms of the government media are bitter at times but some of the things she writes are true. KNOWLEDGE AND APPLICATION GO HAND-IN-HAND. One can have all the PHDs in Journalism or Mass Communications, but that does not give him/her the know-how to do effective and efficient public relations and rebranding.  Zac Humphrey, Khalil Kamara,  Alhaji Saramady Kabba  ( Daily Mail ), Basiru Savage (  Unity ), Kolossa John Kargbo , Wurie Jalloh ( We Yone ) did not have high-sounding journalism degrees or titles but firstly, they did their work  and secondly they kept learning and growing on the field—And they did a marvelous job to advertise the game and stir interest.

There is no substitute for experience gained on the field. However, today, everybody starts as Publisher and Editor-In -Chief .One man can even call himself the Chief Editing Officer, a personal coinage, obviously, because there is no such title in the newsroom. But that just sums it up. Everybody is a “Chief” today and nobody is a learner on the field and, thus nobody is an efficient doer. JOURNALISM IS A DOING PROFESSION. IT IS NOT A “TALKING-ABOUT” PROFESSION. How you can make a difference?  That is what counts.

In the old days, we had only the DAILY MAIL, UNITY (which became THE NATION under Sam Metzger after the 1967 coup) and the SLBS. But the guys really knew how to write or talk to arouse passion. When an international match was coming, they spent weeks building up interest in the nation. Eddie Polloe–Who was really E.B. Wallace-Johnson –would serialize the soccer stars one by one, lionizing them. As kids, we used to think our Gbatieh Davies, Ormassa Kamara, Lamin Joe-Sesay, Sylvanus Morris, Steven Bio, Boyle Johnson, etc were the best players in the world because of the way the media had portrayed them. The media is a powerful tool. In those days, Zac Humphrey, who was the Sports Editor for the DAILY MAIL (Early in the mid-1960s prior to Khalil Kamara taking over around 1965), would splash very interesting stories and action photos on the back page or the second-to-last page of the DAILY MAIL. . When there was an FA. Cup or Association Cup final, the DAILY MAIL ran a four-page supplement. Who are you not to become interested and decide to go to King Tom or Race course to watch the match? Today, all one can get from the Sierra Leone newspaper sports pages are plagiarized reports from the internet about the EPL or La Liga or Serie A. No wonder that is what is interesting to soccer fans. Ask yourself why the EPL spends millions on publicity and TV packages. The media sells the game. The media promotes interest and draws the attention of the people to the terraces.

In Part 2, I will look at the organization of soccer, which is another reason why soccer is dying in Sierra Leone. We do not make our soccer competitions thrilling anymore. In the old days, fans were lured through interesting competitions. The soccer season started in May with the traditional EAST VS. WEST soccer spectacle. There were no many teams so each side was stacked with good players. Today, Makeni alone has 3 different teams. Too many for a small town. No wonder Wusum Stars got relegated and virtually dead.

There should have been only one team from each Headquarter Town—KAKUA RANGERS (BO), KAMBUI EAGLES ( KENEMA ) , WUSUM STARS (MAKENI ) , DIAMOND STARS ( KOIDU ) , BAI BUREH WARRIORS ( [PORT LOKO ), WANJEI STARS ( PUJEHUN ), KASILLA STARS (BONTHE ) and only about 8 teams in the capital–MIGHTY BLACKPOOL, EAST END LIONS, PORTS AUTHORITY, OLD EDWARDIANS, , FC. KALLON, REAL REPUBLICANS and FREETOWN UNITED OR FCSC. They have the capacity and administrative structures to work and beef up these teams with star players and training facilities. TOO MANY COOKS SPOIL THE BROTH. TOO MANY TEAMS PROVIDE WEAKER SIDES AND LESS INTERESTING COMPETITIONS.

Posted by on 2:17 pm. Filed under Breaking News, NEWS, Plein Tok, Uncategorized. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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